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YoungLA’s Meteoric Rise to Becoming a Leading Fitness Clothing Brand across the US

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It is not an easy task to run a business in the global economy today. Even before the pandemic made it impossible for small companies to gather steam, it was difficult for entrepreneurs to start from scratch and create a viable business that can succeed. Small firms and brands have had to work extra hard this year to become successful, and their efforts have indeed paid off. YoungLA is one such brand with a meteoric rise to become a leading fitness clothing brand in the US.

YoungLA was started in 2014 by two brothers, Gurmer and Robby Chopra. They began by selling bodybuilding shorts on Amazon. This brought a lot of attention to their brand, and they used it to test the market and supply to the demand. “Our marketing strategy consisted of building the hype before the launch of any new products, and this has helped us to have sold out new products almost every month!” said Gurmer. Now, since there is active customer engagement by YoungLA, the customers keep track of new product launches and remember the timings of new launches. During new launches, the number of visitors on the YoungLA website reaches as high as 700-800 visitors.

YoungLA has been able to rise quickly through the ranks because of the affordability that doesn’t risk quality. “It has always been important for us to maintain quality. It is one of the reasons we started YoungLA. We can have good quality and stay affordable at the same time. While most other brands will sell their joggers for $60-100, we always price our joggers under $45. We also offer better quality than our competitors,” said Robby.

Since starting in 2014, the brothers have been expanding relentlessly every two years. Their first warehouse was a thousand square feet. In 2019, they moved into a 10,000 sq. ft. warehouse, and they already have plans to move to an even larger location in 2021. YoungLA packs and ships all of their orders, and each order is fulfilled within 24 hours. From their humble beginnings, they now have a team of 25 people with more to come. YoungLA is certainly set to reach greater heights.

From television to the internet platform, Greg switched his journey in digital media with California Herald. After serving as a journalist for popular news channels he currently contributes his experience for California Herald by writing latest and trending Politics news.

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