Growing a business can be difficult at the best of times, let alone during a rough and tumbling economy. Melbourne based entrepreneur Lewis Schenk however, has managed to do just that. Lewis founded Boost Media Agency, a rapidly rising force in the public relations industry. Having worked with over 200 new clients in 2020 alone, the future for Lewis & Boost Media is looking bright. By using his services to help his clients become more known, liked and trusted, Lewis has been able to help them grow and position themselves as the go-to experts in their field. Here we talk with Lewis and learn a bit more about how he’s been able to grow his business organically.
Thanks for doing this with us! So how did you get into this line of work?
Lewis: Great question! So I went to college in America for 3 years, where I built a solid network of contacts. After I finished university back in Australia, I was playing elite amateur golf, running an events company and in sales for another public relations agency. I think the coronavirus situation was a blessing in disguise in a way – I definitely think I was trying to do too many things before, but this forced me to focus on just one thing, which has worked out great. So at the start of 2020 I started Boost Media Agency, by leveraging all my contacts and previous experience in the industry and in business – and I’ve managed to scale it organically ever since.
So what is it that you do for your clients?
Lewis: In a nutshell, I help businesses, brands and entrepreneurs become more credible & trusted sources in their industry – and help them out-position their competition. With the online space becoming so saturated, it’s harder than ever to stand out, which is why integrating public relations into a marketing strategy is so important – particularly during a time when people are being super selective with who they spend their money with.
What do you think allowed you to scale so quickly?
Lewis: Well, it was really clever actually. I’m not one to reveal all my secrets, but basically I created an offer that was far more irresistible than your regular PR service. This allowed me to work with a lot of people in a short amount of time, which really built out my email list and got me a lot of word of mouth referrals. Now, I have people message either me or the business every day asking for our services. It’s pretty cool to see it blossom like that after months of hard work.
Awesome! So what do you think makes your company stand out?
Lewis: I think it’s our relationships with our clients. By focusing on building these, we have them coming back consistently to do more work together. Again, it’s also a great way to build word of mouth about what we do amongst their networks.
What has been your favourite moment in business?
Lewis: I’m going to have to say the first ever deal that I closed. There is no better feeling when you make your first sale – I really think that this is when you have proven to yourself that the concept is possible, and it actually works.
What do you believe to be the most important ingredient for success?
Lewis: I’d say the trifecta of mindset, discipline and drive. Mindset is what has given me the belief in myself that I can do anything. Daily discipline has made me love to work every single day, and the drive for living a free, abundant life is what gets me out of bed at 5am in the morning.
That’s some discipline! What is your ultimate goal or dream?
Lewis: Well, my next big goal is to build an 8-figure company by age 30. Then continue to build that and still travel a lot during my 30’s, but ultimately just have the freedom to do what I want, when I want, with whoever I want.
Lastly, what’s the best advice you’d give to someone trying to start their own business?
Lewis: Hustle hard and trust the process. Set goals every day and do the 1% work that gets you ahead. Focus on the things that are going to help your business grow, and outsource or delegate anything that isn’t pushing the needle forward.
Great to chat with you Lewis, thanks for joining us. Wishing you all the best!
If you want to learn more about Lewis and his work, grab his free guide and visit his website. For daily value, content and inspiration follow him on Instagram @lewis_schenk.