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Dylan Vanas: 4 Steps To Get Your Company In Front of the Right People

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So, you’ve started a business and are ready to see the revenue come pouring in. Or maybe you’ve had a business for years and want to improve engagement and lead generation. Either way, you’ll need to know how to get your business in front of the right people.

Traditional forms of marketing and advertising are not as effective as they used to be, which means that you might need to learn some new tricks of the trade to meet your goals and build your brand. Fortunately, entrepreneur and marketing expert Dylan Vanas has a few steps that will help put your business in front of the right people.

Dylan Vanas’ 4 Steps to Market Your Company to the Right Audience

Some business owners think that if they throw enough money into marketing, it will eventually pay off. While this may work for some, it is not the best or most dependable strategy by a long shot. Instead, Dylan Vanas believes you should follow these 4 simple steps:

1. Identify Your Audience

Do you own a brick-and-mortar hardware store that’s frequented by local residents? Do you own an e-commerce clothing shop that ships products all over the world? Or do you provide consultation services to businesses in the financial sector?

No matter what kind of business you run, you need to know your audience. This means you need to figure out who is already interested in your services and who you want to be interested in your services (hopefully there will be significant overlap). In any case, this will help you with step #2.

2. Figure Out How Your Audience Wants to Connect With You

Do people tend to contact you by phone? Does your business maintain a strong social media presence? Do you generate leads through your company website?

People may find your business through different channels, but this doesn’t mean that you’re giving them the tools that they want. For example, you may find that many people call your business directly. However, if you offer online chat services, you could open your business up to a lot more people.

The important part is to find out how your audience wants to communicate and engage with your business. Providing multiple channels (social media, phone, company website, etc.) is great because it gives people choices. However, you should also reach out to current or past clients to see how they would like to engage with your business.

3. Implement Effective Marketing Strategies

Once you have identified your audience and figured out how they like to engage with your business, half of the battle is already won. Now, you just need to find the right marketing strategies to match your needs and reach the right audience.

For example, if your primary demographic is people between the ages of 20-35 who use social media, then you can invest in social media ads to reach the right people. You might also consider reaching out to social media influencers to get your brand in front of even more people. Just remember, relying on just one marketing channel can be risky. If possible, try to expand your reach through ads, email lists, networking, business collaborations, and so on.

4. Analyze Your Marketing

When it comes to marketing, you should never just “set it and forget it.” Instead, check the efficacy of your marketing campaigns with your audience. Are people engaging with your posts, ads, emails, or messages? If not, you’ll need to alter your strategy to make your business seem more enticing to the right people.

If you’re interested in learning more about Dylan Vanas and his tips to get your company in front of the right people, be sure to follow him @dylan_vanas or visit his website today!

The idea of California Herald landed this engineer cum journalist from a multi-national company to the digital avenue. Simon brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business/economy niche.

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