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Real Estate Broker Michael Humphrey—Setting the Standard of Sales for Exclusive Santa Barbara Clientele




In every profession, some people over-deliver and over-achieve. It is just in their nature. In the real estate market near Santa Barbara, California, Michael Humphrey—owner of Sterling Properties—is just this person.

A veteran in the business, Humphrey has been finding clients their luxury dream homes since 1998. His philosophy is simple and has never wavered. In fact, it has become part of the Sterling Properties Core Value Statement: “We provide superior service, exceed customer expectations, and have high ethical standards. Be fair, honest, and respectful in dealings with clients and other agents.  Be innovative in marketing, technology, and sales strategy.” This fairness in business practices and exceptional customer service attracts high-end clients and has helped Humphrey gain a competitive advantage.

Humphrey started his real estate sales career with a desire to be the best and lost no time making his dream come true. His first year in the business, Humphrey was named Rookie of the Year, selling an unprecedented number of 23 elite properties. 

Proving his success was not just beginner’s luck, in his second year, Humphrey achieved some unbelievable success in the company rankings. He went from number 2,500 to number 13, and from number 101 to number 3 in his marketplace, selling a whopping 34 properties.  And that is not all—Humphrey broke every sales record of the 100-year-old company that year.

Over the years, Humphrey has specialized in selling elite luxury estates, oceanfront dream homes, and sprawling equestrian ranches. His reputation for selling only luxury properties makes Humphrey in high demand and makes getting on his schedule extremely difficult. However, past clients would agree: what he delivers is well worth the wait.

According to testimonials, most clients say that Humphrey’s knowledge of the market is unprecedented. Additionally, many former clients comment that his patience and understanding of the complicated buyer process is refreshing, compared to high-pressure experiences of the past. All this customer satisfaction makes Humphrey the gold-standard in the luxury real estate industry around Santa Barbara.

It is not just clients who comment on Humphrey’s expertise. His colleagues also revere him as the industry standard. Humphrey’s reputation is so prominent, he has set the bar recruits and other new hires coming into the company must strive to reach. As an owner and someone who has been in the trenches, Humphrey works to ensure discreet and exceptional customer service is a constant quality at Sterling Properties.  He does this by being available to coach Sterling Associates. Apparently, his coaching is as good as his real estate because he recently mentored the real estate Rookie of the Year in San Diego.

What makes Michael Humphrey so exceptional in his field? For starters, he is highly effective in getting the highest price for your property. Dealing exclusively in select estates, Humphrey knows the value and importance of your investment. He has strong negotiating skills and purchase strategy, and he also uses superior marketing skills, aggressive networking, state-of-the-art technology, and social media to sell your home for the highest price possible.

Additionally, Humphrey has a strong background in real estate law, contract law, and strategic marketing, which helps provide the information and services people need when searching for and buying elite properties.

When it comes to selling high-end real estate in the Santa Barbara area, Michael Humphrey is a hot commodity. His unmatched drive, superior knowledge, and vast experience make him a trusted professional in the industry.

The idea of California Herald landed this engineer cum journalist from a multi-national company to the digital avenue. Simon brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business/economy niche.

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