Going against the major industry names has never been easy. To get the attention of its target market, Bidi™ Vapor has to position the brand differently from its predecessors. It succeeded in bridging the market gap through innovative product engineering and sustainable development. The same tactics will hopefully place Bidi™Vapor on the frontline in the vaping industry.
Being the new player in the vaping industry is a tough game to win. Over the years, there are plenty of products that already won the customer’s attention first. Some of these big names have bigger operational and marketing budgets, along with market connections. So in a sense, as Bidi™ Vapor enters the highly competitive market, it is considered as David vying for more market reach than the existing Goliaths in the industry. As Bidi™ Vapor competes with the current established brands in the market, it has to find a market gap and offer a solution to it, which is precisely what Nirajkumar Patel, the CEO of Bidi™ Vapor, has done. As we sat down with Nirajkumar, also known as Raj to his circle, the leader of Bidi™ Vapor that manufactures the Bidi™ Stick, we had a glimpse of what the brand stands for and what are its plans for the future.
How Bidi™ Vapor Competes with Big Industry Names
Strongest Nicotine Formulation
If you were a smoker trying to transition to vaping, the highest possible nicotine formulation is at 2.4% before the Bidi™ Stick. This product does not give the same satisfaction that the smoker gets from a traditional cigarette. Even when oils that contain 5% nicotine were available, users beforehand were not completely happy with it. It pushed them to go back to smoking the regular cigarette. Why?
- Current products in the market do not deliver a consistent nicotine experience—its performance decreases over time.
- Devices do not have long-lasting charges; their batteries do not hold for long.
- Manufacturers do not create devices by keeping the consumer experience in mind. Makers are trying to focus on supplying the increasing demand in the market rather than satisfying their customers, which is a more profitable approach for them.
To solve these issues, Raj increased the nicotine level to 6% in their product. However, when you increase the nicotine strength for more than 5%, flavors will start to fade over time. The flavors are precise at the beginning, but it will soon feel like a completely different product toward the end. So how did Bidi™ Vapor handle this problem? Their innovative research and product engineering give consumers a better vaping experience.
“Our product is the smoothest in the industry. [Our product] is the strongest in the industry. And it still doesn’t lose its chemical structure to the last drop,” said Raj confidently.
Another problem in the current market is the result of repeatedly heating the device. It gives a bitter aftertaste, which Raj has also resolved for the Bidi™ Stick. Incorporated in the product is a medical-grade cotton tank, commonly used in surgeries as well, that preserves the liquid and only absorbs what was burning at any given time. The hardware’s design also delivers the same clean and consistent 6% nicotine to the body regardless of how long you drag from the vape pen.
He said, “That’s what we have perfected so the consumers [don’t get dissatisfied] every time they vape. Day, night, or whenever, they get the same strength, and that’s what’s missing in the industry (before Bidi™ Stick). So we made each puff count.”
In addition to that, the battery in Bidi™ Stick has various certifications, like CE, FCC, and RoHS, just like phone batteries. All these certifications mean that the consumers can trust that the material is high quality and safety-checked with all these certifications. The battery reliably powers the Bidi™ Experience and is a critical sustainable component of this product.
It took Bidi™ Vapor a long time to create the airtight mouthpiece model. After more than two years, the model’s perfected design prevents any air leaks, which eliminates the annoying sound when taking a drag.
When you also use other devices, you get a liquid in your mouth due to condensation. Some vape product manufacturers use synthetic cotton or microfiber cotton to resolve this issue. However, it endangers one’s health as those particles may enter your body when vaping. But in Bidi™ Stick, that does not happen as the product has a medical-grade and highly sterile pad to avoid the bitter after-taste of condensation.
“Everybody in the industry is using a cotton piece to absorb those droplets. What we have done differently is that we used a high-grade pad that is more than enough to absorb (the condensation rate of) one-and-a-half Bidi™ Stick. We overdeliver the absorption capacity in a very sterile pad,” he said.
When asked about the subject of marketing, Raj said that the vision of Bidi™ Sticks is primarily not designed for the youth. Companies have been in hot waters with both the public and lawmakers for allegedly being a catalyst in the increase of teenage vaping through targeted marketing.
Raj reiterated, “If you look at its packaging and the hardware, there are no fancy colors and attractive images that can attract the young ones to the product. It comes in a sleek and professional look rather than a child-attractive look. It’s more presentable and luxurious but not attractive to kids.”
Aside from the age verification process that a customer goes through when buying online, creating a plan geared for adults lessens the risk of Bidi™ Stick being picked up by the younger generations. The hardware and the way the company positions itself in the market is an essential part of responsible marketing.
Bidi™ Vapor made sure that from the start of production up to packaging, everything is safe and clean. Their manufacturing facilities have GMP, ISO 9001, and FDA QSR 820 processes in place. These certifications and procedures mean they follow strict guidelines in manufacturing each Bidi™ Stick to produce a consistent and highly-controlled quality standard that is safe to consume for the human body.
Safe and Informative Packaging
The Bidi™ Stick packaging has all the available information, including the dosage of nicotine and instructions on product usage. There are also different kinds of warnings on age limitation, nicotine-addiction, and battery hazards. A hotline number for poison control is also present in the packaging. The information is just a precautionary measure for accidents that may need the attention of poison control emergency responders.
The product also comes with a child/tamper-proof packaging that serves as an extra layer of protection from kids and pets. This way, a consumer won’t have to worry about anything in case a vape pen is lying around where others can easily access it.
Moreover, each packaging comes with a batch number, lot number, and expiration date. If anything happens in the market, the company can easily trace its production cycle and prove whether the product in question is a counterfeit or not.
Bidi™ Vapor’s Unique Advantage
Being disposable is the biggest threat that vape pens and pods pose to the planet. Batteries improperly discarded is also another problem. But Bidi™ Stick balances that impact with a practical eco-platform.
“We took the initiative to build the battery so that we can collect them back and recycle them. If you look at our company, we’re a small one compared to others in the whole industry. But we invested so much in the beginning, so our product can be helpful to the environment also,” Raj said.
The company also came up with an eco-platform program with rewards to encourage their consumers to participate. There are labels that each customer can print in their own homes for used Bidi™ Sticks to be shipped back to the company’s recycling facility.
A Little Backstory on the Man Behind Bidi™ Vapor
Nirajkumar Patel is the leader that drives Bidi™ Vapor to the forefront in the vaping industry. In 2005, he came to America with his family after graduating with a degree in pharmacy in India. After a few years, Raj studied at Florida Institute of Technology in Melbourne, Florida, for a degree in chemistry. He is also a Six Sigma Black Belt, which he acquired after making use of his learning from management classes back in India.
His interaction with nicotine is way long before he created Bidi™ Vapor.
“Our family in India back then, we still do, does a tobacco business. We process the tobacco leaf and supply it to the cigarette manufacturers in India and bidi suppliers.I have been in the tobacco industry for a long time. A “bidi” is also known as a hand-rolled cigarette in India, so they use a lot of loose-leaf tobacco in making their bidi recipe. The bidi cigarette is the strongest and most natural in the world. There are no chemicals or added preservatives to a bidi, it is simply pure crushed tobacco leaf and then rolled into a natural tobacco leaf paper. My father, Karnesh Patel, has been doing this for almost 30 years now. He worked for somebody and then started his own successful business. We process the tobacco leaf and supply it to the cigarette manufacturers in India and bidi suppliers in any quantities. We are the same family with the same values, but now it is the strongest and most natural extracted version of tobacco in nicotine for the BIDI™ Stick.”
Nirajkumar Patel on the Bidi™ Vision
Even before FDA rules and other federal regulations became stringent in regulating the vaping industry, Bidi™ Vapor has been forward-thinking. The company makes sure that the product will give the customers a better experience while envisioning possible future legislations.
“The reason why we did what we did is to provide a better product, a top-quality product. We don’t want to provide a product with even minor problems, whether direct or indirect problems. We know what was right for the industry. The way we structured our company models and the vision, and the device we made, we think that this should be the next industry leader – globally,” said Raj.
Bidi™ Vapor, as a business, is not wholly focusing on profit alone. They also take into consideration the consumer experience while using each product they sell. More importantly, they are passionate about how they can adequately facilitate the disposal and recycling of the Bidi™ Stick.
Looking into the ingenuity, product specs, and the recycling platform, the value that one Bidi™ Stick gives to the consumer is more than its relatively higher price compared to other products in the market today.
Today, Bidi™ Vapor is still a young startup competing against the big tobacco and vape companies dominating the market. But with its high-quality product and notable social responsibility platform, it is bound to win its way to the top. Just like how the story of David and Goliath goes, regardless of how small you are, as long as you know how to use your business advantage, you will win in the end. That is the kind of story that Bidi™ Vapor wants to achieve.
At BIDI™ Vapor, the fuel of our innovation towards the creation of our pride, the BIDI™ Stick, is our genuinely driven desire to aid the transition of millions of cigarette smokers across the globe. The intention of providing an accessible alternative to facilitate a smooth transition for people who intend to lessen and to quit smoking eventually is in the BIDI™ Vapor DNA.
Our vision is to be the renowned best provider for the most flavorful yet pleasurable transitional experience in the vaping industry with the primary intent of providing a solution for people who aspire to eliminate their smoking habit in a healthier, more practical, and stylish way. And ultimately, to significantly contribute to a smoke-free world for our future generations to come.
For more information, please contact 1-(833) FOR-BIDI or email us email@example.com.
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