Several years ago, you invested time and effort in creating a plan for search engine optimization that proved to be effective. While that was true then, it may not still be a good fit for today. That’s because the major search engines are constantly refining the algorithms that determine how pages are ranked.
Choosing to delay investing in another assessment and making some changes can hinder rather than help your business. For this reason, moving forward by scheduling a fresh evaluation and shouldering the SEO costs associated with some changes is worth it. If you decide otherwise, be prepared to experience the following.
Fewer Chances to Connect With New Customers
One of the outcomes of the last assessment and subsequent changes was that your business had the chance to connect with quite a few new people. Some of them went on to become loyal customers who are with you to this day. They like your business so much that they sometimes share links to pages and posts with their friends.
As the search engines change the way they rank pages, you may have less encounters of this type. It’s not just about not being able to connect with as many new customers; you also end up with less word-of-mouth advertising that has also helped you grow your business.
Losing Contact With Older Clients
As your page rankings begin to slip, some of your more casual customers may lose touch with you. That’s because they tend to rely on searches to find your information. Depending on how they search, finding your pages may become more problematic.
It’s true that some of those established clients will bookmark pages so they don’t have to search for them. Others may decide to check out some of the competitor pages that rank higher. Once you lose a customer to a competitor, getting that client back can be an expensive undertaking.
Missed Opportunities to Enhance Your Online Reputation
There are approaches to online reputation building that didn’t exist several years ago. Others were around but not fully developed yet. At present, you’re not involved in using any of those strategies.
As someone like Mike Zhmudikov, head of SEO in Toronto, not making the most of those online resources translates into missed opportunities to enhance the reputation that you already have in place. A professional could show you how to use resources like social media, video sites, and Google My Business to make a good thing even better.
A Negative Impact on Business Volume
Lower page rankings, a lack of presence on social media, and little to no use of video resources all come together to deflate the chances for improving your revenue stream. As some customers fade out and none come in to make up the difference, your income decreases. How long can the company remain in business when that income goes down a little more each month?
Now is the time to contact a professional and make plans for a full evaluation of your online presence. Once that’s done, it’ll be easier to know what’s working, what needs to be changed, and what elements to add to the mix. When it’s all said and done, your company will have a strategy designed to attract greater amounts of positive attention and continue to increase your client base.
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