Welcome to the future. Before you take the final step to claim your share of the arriving new epoch, you must prove to the world that you are truly deserving to be a part of the new world. Harsh as this may sound, it is the unwavering truth. As more and more entrepreneurs realize this truth, the rush to build and manage an online image is on a steep rise. Entertainer and entrepreneur Milad Hatami shares his views on this trend and its underlying benefits.
Reach out to the world
Until the advent of the Internet, most of the world’s inhabitants lived in their small worlds like the proverbial frog inside a well. The boundaries that marked the old world were shattered with the coming of the internet. Today, one can be present to the world 27/7. ‘Internet has connected all corners and all points of the globe to the tip of our fingers.’ says Milad, ‘Entrepreneurs need to capitalize on the power of the internet and social media.’
Changing consumer preferences
Consumers today are no longer interested in tried and tested traditional brands. ‘A spirit of adventure pervades the minds of the people of our generation’, says Milad. ‘Consumers are interested in relatable brands. They demand a personal touch in customer service. They want their heroes to be not larger than life, but be approachable. They look not just at the product but the story behind the product. It is essential in current times to be engaged with customers through interesting and relevant content on social media’ says Milad.
The market watchtower
Entrepreneurs consistently maintaining an online presence have the advantage of observing market movements. ‘With tweets making and breaking ideologies by the minute, entrepreneurs cannot afford to stay off social media these days’ says Milad. Having multi-channel presences can help entrepreneurs to get a comprehensive look at the world, monitor changing trends, and reach out to customers with offerings suitable to their immediate needs.
As the digital world takes over the old way of living and transacting, social media channels like YouTube, Facebook, Spotify, and many more are moving to a higher level of sophistication with their algorithms that makes it easy to manage a personal brand image. Milad Hatami’s insights are points to ponder for any budding entrepreneur aiming for success today.