“Super Jewelry Co. was created back in 2018 because I wanted freedom in my life. Financial freedom, mainly. To do what I want, when I want how I want because I want.” Tony Chang spent many years attempting to find his place. A life of uncertainty, stemming even from his youth, has led to Chang discovering more and more about himself with each obstacle placed in front of him. Now looking to take Super Jewelry Co worldwide, Chang is taking his past experiences to provide the best for his clients.
The first example of uncertainty in Tony Chang’s life came from his family’s constant moving throughout southern California cities in his youth. Upon his high school graduation, Chang was once again met with a new wave of uncertainty. Initially deciding to pursue a graduate’s degree, Chang realized a few years into this pursuit that it was not the right direction for himself. Before his quest for true financial freedom, however, Chang knew he first had to find who he was as a person. “I went through a period where I had a negative balance in my checking account and had to use my points from my credit card to keep afloat,” Chang recalls. He continues, “The most difficult challenge I am so happy to have overcome is really having the self-worth, self-confidence, and self-acceptance to put myself out there for the world to experience.”
Working odd jobs while trying to find himself, events and chance encounters began falling into place for Tony Chang. An introduction to the CEO of Ablaze International, a well-established jewelry company, gave Chang the push in the right direction he truly needed. After spending six years with ablaze, he took his newfound knowledge and appreciation for the jewelry industry into the founding of Super Jewelry Co. Forming a brand identity around providing the best and most authentic experience for their clients, Super Jewelry Co has become a significant player in the selling of 10K, 14K, and custom gold jewelry. “I put myself out there for the world to see. I get back to my clients within 24 hours after they have contacted me. I make it easy for them to do business with me by interacting with them as I would a friend,” shares Chang.
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