What is common between gen Z and millennials? It’s so their unfazed love for streetwear and sneakers. For fashion influencer and inventive director Santino LoConte luxury streetwear may be a passion. LoConte admits that he has been lucky to own developed deep networks inside sneaker and streetwear inroads of the worldwide fashion market.
LoConte’s opinion on sneakers and streetwear is taken into account noteworthy within the fashion circuits. In recent times, events happening inside the proponent’s physical store and whole have attracted the eye of Forbes, WWD, Hypebeast, Highsnobiety, and different fashion press. One such development was the gap of a life-style whole and curated retail idea settled at 807 Washington Street in the big apple town.
In partnership with Korean company Samsung, LoConte offers sneakers and streetwear lovers distinctive access to new releases such as Adidas’s YEEZY Boost 700 Wave Runner, Futurecraft 4D and Hu NMD “Holi pageant. ”
LoConte puts plenty of trust in his product choices and relationships with shoppers. every product from Santino’s collections comes with a certificate of credibility, thus customers apprehend they’re obtaining the important deal.
Santino LoConte’s recognition as a fashion authority is predicated on not solely ideas of sneaker and streetwear style, however conjointly on matters of back-office support systems and trade contacts.
Perhaps the keyspace of inventive strength for LoConte is that the ability to pile up novel partnerships. His whole Reign together with Samsung may be a sponsor of the new york Fashion Week. The team conjointly works with notable trade players like Acne Studios, Adidas, Alexander McQueen, Maison Margiela, and Stone Island.
Much of LoConte’s aptitude for detail is often seen at Reign’s flagship sales outlet in new york that features an integrated sound and visual technology shopping system amongst a white-washed exposed brick wall, and Versailles parquet sky-light lit setting.