MIRA BEAUTY – the world’s first universal store and collaborative catalogue for makeup and skincare that is made up of over 100,000 products (and counting) with over 3,000 beauty brands has announced they have completed a fundraising round and flush with a seed round of $9 Million in fresh funding from partners 14W and Unilever Ventures who is behind Glossier, TheRealReal and more leading household brands.
On a quest to capture and impart the knowledge, insights, and experiences of the worldwide beauty community. Being a strategic resource where transparency and authenticity meet, MIRA empowers its members to learn more about beauty topics that are important to them and to find the right beauty solutions more quickly, easily, and inclusively than ever before.
The go-to shopping platform for many thousands of people is phasing out its beta mobile app and merging it with their new and improved redesigned website. MIRA also plans to introduce new product categories and assortments by the end of the year that will expand available products to connect high consumer demand within their platform.
Jay Hack, Co-founder and CEO, says: “Our belief is that beauty should be a celebration of personal choice. We designed MIRA BEAUTY to improve the accuracy and relevance of beauty product searches and recommendations per individual.”
“Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative, and today’s specialty retailers, direct-to-consumer stores and marketplaces are ill-equipped to retrofit their businesses to this new reality.”
“We are thrilled to partner with 14W, Unilever and other like-minded investors who have track records of backing market leading innovations.”
“MIRA BEAUTY is like Netflix. It rolls exactly what you want to see, and seamlessly,” comments Ally Tam, who led the partnership for 14W.
“It was quick to carve a niche for itself where all individuals can easily find the products that work for them, and we believe this new capital will help the company scale their services to meet the demands of a rapidly growing online audience.”
MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare—made up of over 100,000 products and counting—which translates over 10 million product pages, reviews, and videos into one clear, simple, and personalized shopping experience. Community members are able to add products, post reviews, and answer each other’s questions based on their own, unbiased experience, all while shopping for the best products for their unique features and approach to beauty.