Social media strategies for brands are increasingly gaining importance. The strategies help the brands position themselves better in the market, attract customers and create an image socially. Social media experts like Andrea Bosetti say that social media opens doors for brands, especially new one’s.
Pandemic has made us sit and wonder how some businesses remain afloat even during the worst of economic times. We need to realise a strong social media presence helped many. Bosetti assures us that it is completely true. The digital era requires all businesses to be on social media platforms and build an interactive relationship with the customers and potential customers alike.
Andrea Bosetti’s media company, Digital Marketing Mind, is spreading the knowledge of social media and how it can help a brand establish a good foot in the market. Till now 700 companies have been trained about the innovative ways of social media marketing and how to communicate efficiently with the consumers. They started in 2018 and within 2 years have trained 3k people in events and through personal online classes.
2020 is difficult for all the businesses but the determination of Bosetti’s company has made it progress even in these tough times. Bosetti shares that he could just stand by, complaining about the times and the uncertainty it has brought but instead he has chosen to ‘do’ and offer more and more from a working point of view.
Bosetti has taken this situation as an opportunity and refused to be paralyzed by it. Digital environment is a solution for difficult business situations. The interaction shouldn’t stop and social media provides this opportunity. He and his company has decided to follow the same and are sharing the knowledge with others too.