Sparrow uses the acronym N.W.O. to establish his identity and what he intends to do with it. N.W.O. (N***a With Opinions) aims to provide an alternative news source for people who aren’t too fond of CNN. It essentially provides raw news, which celebrates urban culture, and disseminates information typically ignored by mainstream media. Aside from providing news that other platforms don’t, N.W.O. will also acknowledge significant information which major platforms cover as well. Although people could learn the same facts about a news story on CNN, some would be more inclined to get their news from N.W.O. simply because they appreciate the perspective that Sparrow can provide more than that of a CNN reporter. Sparrow compares the discussions held on his platform to conversations held in a barbershop. Usually, barbershop talk covers infinite topics and can be tangential, but it can often be very informative.
Episodes of N.W.O. can be viewed live or on demand via Facebook. It is a necessary platform to enlighten people who avoid mainstream news sources by providing them with crucial information in a relatable way. Some of the segments on N.W.O include “Real N***a Museum,” which celebrates black individuals who should be remembered as strong assets to black culture, and the “Karen Segment,” which identifies white folks who have abused their privilege at the expense of a black person’s safety. inductees in the Real Nigga Museum include Lil Kim , Beenie Man, Mr.Marcus ( Pornstar) ,Keenan Ivory Waynes , KiKi Palmer , Deon Cole , Brandy, Martin Lawrence , Tiffany New York Pollard , Tax Stone , Misa Hylton , and Tony Matterhorn. Sparrow loves the interactive aspect of his platform as it enables N.W.O. viewers to comment and ask questions while an episode is airing. He claims that as a journalist who decided to create N.W.O., he is unapologetic in all that he says and does. Sparrow does not give credence to “cancel culture.” He encourages people to never say things unless they truly believe them. N.W.O. is a free space to express how you really feel, and Sparrow intends to do just that.