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How Alex Castle is Making a Name for Herself as an Artist and Entrepreneur




Alex Castle has always been exposed to artistic influence. Now, after graduating from USC with a degree in Communication and Design, she has decided to use her love for art and create a business from it. Using her following on social media as a platform, Alex has begun to create a successful business selling art and clothing to her followers.

It didn’t take long for Alex to build up her Instagram page. Growing her platform to over 25k followers, Alex has been able to take her business to the next level. On her website, Alex produces and sells original art pieces and prints, as well as creating a variety of shirts, sweatshirts, jackets, and bags all featuring Alex’s artwork.

Putting a heavy focus on quality over quantity, Alex creates meticulously crafted artwork and combines that with high-quality garments. Every piece of merchandise from Alex and her brand is created with care, from embroidered jackets to silk-screened tees.

Through innovation, consistency, quality, and connections with clients, Alex hopes to continue growing her business and her brand. “As cliche as it sounds, hard work and being genuine with people are the two key factors that I focus on”. So far, her strategies have proven to be effective, as Alex’s platform only continues to grow more and more each day.

Find Alex Castle on Instagram, here:

The idea of California Herald landed this engineer cum journalist from a multi-national company to the digital avenue. Simon brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business/economy niche.

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