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Harish Pednekar answers why social media marketing has become an essential tool for every business




Life without social media in today’s time is like a human body without a soul. It has grabbed everyone’s attention and has become an important aspect of digital marketing. With multiple benefits, social media has the immense power to reach millions of consumers across the globe. Mumbai-based entrepreneur Harish Pednekar believes that businesses can flourish if the right marketing strategies are executed. With having served more than 500 clients all over the world, the 26-year old entrepreneur has given brands a new meaning in the digital domain. 

The young and dynamic guy is the CEO and co-founder of Millennial PR and Digital, a 360-degree company specialized in public relations, social media, online reputation and digital marketing services. Sharing his views on why social media marketing is the part and parcel of every business, Harish made many interesting revelations. The first and foremost thing according to him is that social media marketing increases brand awareness and improves brand visibility over the internet. He says that having a social media page for any brand is a must as it can help in building a business in no time. 

Another important aspect of using effective social media marketing strategy is to engage with the users. “Always have two-way communication with your target audience to know what they are truly interested in. Audience engagement is one way to win their attention and convey them the message about your brand”, quoted Harish. Furthermore, the digital expert explained that having a website holds great importance for a brand. He added, “Social media marketing can help to increase your website traffic. By sharing the content on social media, you can redirect the audience to the website to generate higher traffic.”

Without any doubt, Harish Pednekar is a master of all trades. The entrepreneur who started his career as a journalist is a past master in YouTube marketing, SEO ranking and website and app development. Sharing his final thoughts, the expert stated that businesses and startups have made their visibility on social media and has seen growth by 53% in last one year. Currently, the talented marketer is bringing various people from different backgrounds together on the same field of digital media and is promoting their best works on the internet. 

Sharon was always fascinated by the workings of the human body and for her, nothing was better than being a health news journalist. By creating news pieces for the latest happenings in the world of human health, Sharon aims to create awareness among the readers to help them include better and healthy options in their daily lifestyle.

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