Conservatives have hired two experienced political campaigners in order to run their digital campaign for the next general election. The two political campaigners, Sean Topham and Ben Guerin, had earlier run an enormous Facebook propaganda network. Both the New Zealanders, Topham and Guerin, had worked as contractors for Sir Lynton Crosby’s CTF Partners for running a professional disinformation network to reach tens of millions of people on behalf of paying clients.
The decision to employ, Sean Topham and Ben Guerin, has been taken in order to manage the party’s online operations during online election campaigning. In 2017, the labor party dominated the conservatives by doing excellent work in internet campaigning. Before this, the two political campaigners had worked for clients such as Glencore, one of the world’s biggest miners. In addition to this, they helped Australia’s rightwing coalition to win the general election in the country.
Due to an excellent understanding of running online campaigns, the pair has been hired by the conservative party to carry out their digital campaign for the next election. The two political campaigners have been hired in order to prepare the UK for regulating online campaigning during the next general election. The majority of political parties have plans for investing a large share of election spending for advertising about their policies through social networks such as Facebook and Instagram.
The use of memes and other creative means will be made for conveying the message to voters in a clear way. Different types of transparency tools for political advertising will be employed for carrying out a cost-effective election campaigning.
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