When a prospect becomes a client, a transaction takes place. Business books, schools, and leaders may understand the formation of this connection as merely a financial affair; the vendor and the vendee are solely concerned with the money exchanged and the service received. But those at the top of their industry recognize the deeper powers at play in such a transaction, especially in certain sensitive business areas. When a client engages with a business person, they are placing not only their money in them but their trust as well.
Save for a few select areas of trade, this trust is not a solitary transaction but an ongoing one. Even in those sectors where the interaction between vendor and client is sparingly repeated, trust is just as crucial because publicity is gained through the positive referral of others. Nowhere is trust more present, influential, and relevant than the healthcare sector, where patients rely on the quality of ongoing care, and a professional’s reputation depends upon their progress. Dr. Brian Hutcheson, incumbent Director of Caring Medical Florida’s Dynamic Orthoneurologic Correction program, believes he has cracked the code to ensure his clients and community keep coming back.
The salient, overarching mechanism of Dr. Brian Hutcheson’s success is arguably the holistic way he understands health and applies it to his patients. Unlike other healthcare professionals, Brian does not view aspects of a person’s health, such as chronic pain, in isolation to the wider issues. A comprehensive assessment of an individual’s overall condition and lifestyle choices is made when a client visits Brian’s clinic, which has wide-reaching implications on the issue at hand, trust. Thus, when someone makes the bold decision to put their whole health in Brian’s capable hands, they are putting their entire trust in him too.
But, of course, if a professional such as Brian Hutcheson fails to deliver on such a vast responsibility, then that trust is irretrievably broken. Fortunately for Brian’s clients, quality control is held at the very core of his practice, only serving to strengthen the enduring relationship of trust he maintains with them. “Our aim, beyond ensuring our patients’ health, is all about providing tremendous customer service,” Brian expands. “We do everything when it comes to following up, including checking in with patients after treatment and providing them with useful aftercare techniques.” Trust is inherently a relationship, and the more continuous that relationship, the more trust clients can place in it.
Brian Hutcheson intends to bring the concept of regular interaction into the 21st Century with his growing online content platforms. With aspirations to broaden his influence as a thought leader in healthcare and beyond, Hutcheson recognizes the opportunity that social media presents to those with new and exciting ideas. Already an asset to Caring Medical’s client experience, Brian’s personal brand channels are increasingly geared towards providing real-world solutions to common health and mindset challenges. In short, Brian’s clients can enjoy personalized visualizations on steps to improve their health while the masses are exposed to his wealth of lifestyle and well-being knowledge.
Visibility, therefore, becomes a valuable facet of Brian’s trust ethos. Deepening the access routes to a professional’s knowledge base widens the range of connections the client can form, further inclining them towards a specific service provider.
Unconventionally, however, Brian contends that questions can sometimes be as significant as answers when it comes to building a client’s likelihood to return to your service. As many would hope for in a healthcare setting, honesty comes front and center of Brian and Caring Medical’s belief system, helping build trust with clients on a more human level. Brian believes that when he or his team does not yet know the cause and effect of a health issue, it is essential to let the client know, so they are informed about the certainties and uncertainties of their situation. This practice can spur Brian’s clients to return so they can continue the learning process together.
“We’re brutally honest with patients as to what we know and what we don’t know,” Brian illustrates. “I think that people like the humility and the honesty in that.” As a concept, this transparency could undoubtedly be applied to service-based businesses operating in other sectors. When an issue becomes joint between the provider and the receiver, both are inclined to find a solution together.
Quality of service will always be the number one factor when it comes to invigorating a client’s trust. But Dr. Brian Hutcheson formulates his service so that clients are driven towards his clinic time and time again due to their shared investment into solving a problem. Such a partnership is near impossible to break when a business continues to provide the highest standard of care.