A global survey has highlighted that the rising awareness about menstrual hygiene is leading to high demand for different feminine hygiene products. At a global level, the size of the feminine hygiene products market stood at US$ 20.62 billion in 2017. During the forecast period, 2018-25, the growth at a CAGR of 6.5% is expected worldwide.
Increasing Awareness on this Subject
Different organizations and health groups are working intensely to help women know about the importance of keeping their menstrual health in the right state. An appropriate awareness is being spread by the governments and different organizations to eradicate the wrong mentality of people on this very subject. It is noted that both the developed as well as the developing countries have been making efforts to work effectively to help women realize the importance of good menstrual hygiene.
As compared to the earlier times, the use of feminine hygiene products has increased at a global level due to the increasing disposable income of people. Even in the rural regions, it is allowing women to choose the essential feminine hygiene products to keep themselves healthy. The global survey has indicated that the availability of affordable feminine hygiene products has made it possible for every woman to make use of such products on a large scale.
Availability of Eco-Friendly and Easy to Use Products
Moreover, the availability of eco-friendly and easy to use products is another reason that is contributing to the high growth in this sector at a global level. Women are taking necessary measures to sanitize their bodies with the use of the right feminine hygiene products. Many gynecologists have admitted that it is essential for every woman to maintain menstrual health to keep herself fit.
Over the last few years, many women suffer from a menstrual problem known as toxic shock syndrome (TSS) which is leading to severe damage to their health. A lot of women are even asking their gynecologist the question, “can pads cause TSS?”. According to health experts, toxic shock syndrome (TSS) occurs due to poisoning and it can lead to as severe consequence as death. Various bacterias are responsible for the production of toxins in females and it makes every woman really uncomfortable.
Menstrual Disorders
The survey has highlighted that irregular periods, ovarian cysts, PMS, fibroids, and ovarian cancer are some of the common menstrual disorders that every woman faces in today’s time. And the situation has worsened over the last few years as more and more women are now facing these menstrual issues in their daily routine. All this has simply led to increasing awareness about different feminine hygiene products across the world.
The increasing digitization and the smartphone revolution are leading to high growth in this sector. Many health organizations and local governments have been making use of different social media platforms to spread awareness about menstrual health. In addition to this, they have been relying on social media influencing to spread the word among the target audience.
Different companies selling feminine hygiene products are making use of different digital marketing techniques to make people aware of their products. It has made it possible for them to increase the sales of their products and it is going to increase a lot in the years to come.