At the turn of the last decade, the use of digital technology for marketing and advertising was still taking hold. There were so many concepts being thrown around, and organizations were naturally skeptical about spending resources on ideas that were experimental at best. For many, these vague ideas hardly made sense to decision-makers.
Despite these teething problems, some daring marketers armed themselves with the right digital skills and dared to walk the path less traveled. One such marketer is Daniel Goldsmith, an entrepreneur who made it his goal to connect fun-seekers to nightlife with ease.
The idea of a promotional website hit Goldsmith while pursuing his BA in Business Administration at California State University Sacramento (CSUS). He initially envisioned a website that would highlight various nightlife venues. The aim was to make it easy for anyone to pick a venue that matched their preferences while searching for a fantastic night out.
Goldsmith had now immersed in a space where his marketing skills were to be tested thoroughly. Through sheer hard work and the greater demand for digital technology, more companies came on board to take advantage of Goldsmith’s marketing know-how. Since then, he has stood out as someone daring, ready to test and experiment with new ideas.
The next important phase of his business, the use of affiliate marketing and online advertising, would soon follow. While not an entirely new concept, back then, it was not widely embraced across organizations. This notwithstanding, as companies realized the potential of this new phenomenon, Goldsmith landed important contracts to generate leads for different companies. His in-depth understanding of this relatively new space and outstanding experience saw him work for industries, including automotive insurance, education, and more.
It has been a rollercoaster journey in which Goldsmith had to learn to stay on top of his game, constantly sharpening his skills. For him, the year 2018 opened new doors as he shifted all his effort to generate leads for the mortgage market. So exceptional was his work that he outperformed major banks and mortgage companies in generating leads, and plenty of job offers came his way. “Banks persistently offered me employment to work in-house generating mortgage leads, but I humbly declined,” says Goldsmith.
However, his focus was elsewhere. “My desire back then and as it is now, was to reach out to as many people as possible and working in-house meant limiting my capacities.”
Looking ahead, Goldsmith is on a mission to help organizations reach their full potential by taking advantage of lead generation through digital marketing platforms. Having worked with more than 200 websites, he has no doubt amassed the right skills and experiences to help brands push their digital marketing strategies. With his current positioning as a talented marketer, Goldsmith will no doubt significantly drive lead generation for companies in the future.