Few can be said to have truly thrived during the debilitating 2020 pandemic. Where the growth of many ventures was put on ice and industries were dismantled overnight, individuals suffered in their mental and physical health, struggling to find a new direction among the unprecedented chaos.
If there was one thing that high-performing individuals needed, it was to be put back on the right path. That’s precisely what @jonathanfogelberg, the CEO and founder of COACH JF, set out to do. Alreadyel firmly established as an experienced coach for athletes, Jonathan was able to tailor his approach to those in need of a comprehensive fitness solution that had greatness in mind.
In fact, the competitive edge has been ingrained into Jonathan for almost his entire life. Starting at the age of four, the future business leader engaged in ice hockey, soccer, and golf, gaining valuable experience in competitive sports. These early life activities had a social utility, too, as watching his parents work overtime to afford his development in ice hockey propelled Jonathan’s desire to build a business that could one day reimburse them. The tragic death of his father in 2020 leaves the coach with a sole pledge to help his mother’s retirement this summer at the age of 57.
Jonathan’s business has long been laser-focused on helping athletes maximize their body’s physical and competitive potential, intending to achieve the coveted IFBB Pro card in bodybuilding and fitness. Indeed, the ambitious entrepreneur has coached clients to over 270 top three placings since 2016 and six IFBB Pro cards since 2019. However, with the cancellation of competitions in 2020, Jonathan looked to a wider prospective client base, offering a comprehensive fitness solution to all in need of lifestyle improvement.
With the increasingly globalized nature of service-based industries, COACH JF has realized the Earth-spanning potential of its business model. With its leader now based in Dubai, the service has firm ambitions to become the number one fitness solution for high performers worldwide.