Trips to the dentist have a tendency to provoke visualizations of daunting surgical chairs, uncomfortable procedures, and long waiting times. Some view the dentist with a degree of anxiety and uncertainty, despite the service’s contribution to public health. But during the past few years, traditional medicine has experienced an epiphany, opting to favor holistic, patient-led approaches that prioritize client outcomes.
Dr. Minoo Ghamari is the Principal Dentist at @gorgeoussmilesdentistry and holds a desire to include the dental sector in the industry-wide shift. With a deep passion for the future of her profession, Ghamari wants to transform the patient experience to achieve a full smile, rather than simply treating the teeth.
Early in her company’s life, Ghamari was faced with some difficult complications. During Gorgeous Smiles’ foundation period, the upstart professional was studying for her Australian dental examination with the pressure of her mother’s ambition sitting heavily on her shoulders. The duo, who share the dental profession, had also recently immigrated and had an entire culture to grasp before growing their business. The existential threat posed to businesses by the COVID-19 pandemic goes without mentioning.
Gorgeous Smiles, located online at https://www.gorgeoussmiles.com.au/, boasts a model with a more complete take on patient care, ensuring that clients are conscious of the wider pros of oral health. Uniquely, Ghamari considers her clinic a ‘dental spa’ that promises patients a positive experience to subvert negative assumptions about the industry.
This state-of-the-art approach has since been combined with savvy use of social media to address the concerns of potential patients, resulting in a successful business model. Ghamari has made online cosmetic consultations available to those on the fence about using the practice and taken the opportunities of the likes of TikTok to raise awareness around dental procedures, all in an effort to broaden the appeal of her clinic.
Dr. Minoo Ghamari and Gorgeous Smiles are now presented with the industry-changing opportunity to expand and spread their ideas throughout Victoria and the whole of Australia.