Companies are using TikTok in eCommerce as a Marketing Tool

TikTok was the most downloaded app in 2019. It shows how much potential the app has. The Chinese owned app operated by Bytedance is best known for its lip-sync videos.

The TikTok phenomenon has taken over the world. If you haven’t heard about the app, then you have been living under a rock. Mostly teenagers use the app to create entertaining and engaging content. People who are popular on TikTok can earn as much money as a celebrity.

Companies are using TikTok as a tool to market their eCommerce products. TikTok influencers are in abundance; they create videos and endorse products.

Most of the TikTok users are from the 16-24 age group. And most of them are males. Around 55% of them are male, and 45% are female. It seems males are more interested in viewing the videos rather than creating videos.

TikTok is an excellent platform for your product because the app is available in 155 countries, and it works in 75 languages. Every user of TikTok spends at least 52 minutes a day on the app. It is ample time to reach your target audience and show them your products. And for that, many businesses are buying Tiktok hearts or likes to increase their reach, which is not through bots.

Influencers are in high demand. So select an influencer relevant to your product, and ask them to advertise your product. The video the influencer creates goes through an ad format.

TikTok isn’t as sleek as Facebook or Instagram. But its offbeat charm is what makes it different from other apps. Various hashtag challenges take place in the app, and users engage in creating content relevant to the hashtag.

Through TikTok, you can connect with everyone, and promote your products through influencers and biddable ads.

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