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Maesha Soi seems lucky for Director Dinesh Sudarshan Soi, opens Music Label – DS Creations™️ Music




Recently the Star Director Dinesh Sudarshan Soi became father of a new born baby. The cute baby girl who has been names Maesha Soi seems lucky for him as he has come up with a fabulous music label -DS Creations™️ Music. Well, Dinesh Sudarshan Soi is a brand name and comes among one of the finest personalities in the entertainment industry at present who has come a very long way, from working as a Casting Director since 2002 to winning Mr. India North 2007 title and making a way to Mumbai. Dinesh portrayed the role of ‘Jugnu’ in Star Plus popular show Mann ki Awaaz Pratigya. He is now one of the busiest music video Directors of Bollywood who has numerous successful music videos in his kitty. Super hit music videos Tum Kaho Toh, Jatti, Dil Tune Toda Hai, Tera Naa, Mausam were also directed by him. In this brief exclusive interview with Dinesh Sudarshan Soi, you will get to know about his transition journey and how he created his marquee in this competitive industry.

How did you get into the Casting industry?

Oddly, it was never my sole ambition or goal; I can say it was the power of serendipity and my personal branding and connection that got me curious about untapped casting heroes. Initially, I got in touch with the casting process to gain more knowledge about how the entertainment industry works and to network and build lasting relationships. Honestly, I never imagined that I will come this far in this particular casting domain.

Can your briefly breakdown your transition journey from Acting to Casting and Casting to Direction?

My transition journey was seamless! The idea of getting into the entertainment Industry always intrigued me. My journey started from Mohali, from college itself I got involved in acting and community theatre, I was also doing modelling at that time. Good people skills and my creativity was my plus point from an early age. I was also aware that show business is all about connections, so initially, my vision for joining casting was merely to understand the industry and connect with like-minded people. I decided to seriously explore Casting as a field when I shifted to Mumbai and started getting noticed because of my casting work. The recognition I got as a Casting Director was heart-warming. Under my Casting firm DS Creations I did multiple successful projects. I got my name in India Book & Asia Book Of Records for maximum Castings. I got Dada Saheb Phalke Icon Award Films for Best Casting Director along with other acknowledgments in a span of 18 years. Talking about my acting journey, I had started as a television artist and also was part of blockbuster serial Mann Ki Awaaz Pratigya.

It was Acting that landed me to different segments of the industry and I discovered that Casting was something which was in my blood and I loved doing this job and decided to take it forward as a full-time profession. Eventually, I made the initiative to take my creativity to another level by stepping into direction as a Music Video Director. I debuted as a director by directing a romantic music video titled ‘Tum Kaho Toh’. It was perhaps the most dazzling transition to me. I got tremendous appreciation in Direction as well and just when I had started as a Director I got Best Debutant Director Award at 6th Darshnik Press Media Awards 2019. Till now all of my released music videos like Phir Hasenge, Hey Girl, Jatti, Tera Naa, Dil Tune Toda Hai, Mausam have got fabulous response and I am really happy about that.

What does it feel like to be a father to a baby girl?

I’m instantly going to say -I feel immensely happy and proud. I don’t think you can really understand something like this until you experience it. The best moment in my life, I am still speechless and couldn’t express my feelings in words. I just want to make my baby girl ”Maesha Soi” proud and be the best dad possible.

We are excited to know about your Upcoming Projects, please share with us if you can!
Sooner Teriyan Akhiyan, Aldo, Sohna Sohna Munda, Lalla Lalla Lori, Hifaazat, Ban Sajna, Khojun Main Tujhko, Kya Karun, Sorry, Cute Jeha, Utheya Si, Dynamite and many more music videos will be in front of the audience. I will also be directing a refreshing web series, in addition to that, planning to kick -start with two exciting movies, will reveal everything in detail quite soon. Also I have started my own YouTube channel ‘DS Creations ™️ Music’ in association with my partner Mr. Abhishek Archana Srivastava. The channel will be handled by my brother Deepak Soi and wife Sonia Malhotra Soi and it will promote good content and new aspiring talents as well.

Virginia has been a Journalist for 6 years. After working with leading newspapers, she decided to write for various online news platforms so that more and more people could read her pieces. She has been with California Herald for over a year now and claims we are her favorite website.

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