Caliva, a cannabis company in California having over 5000 dispensaries across the state, has taken over beverage company Zola in order to grow its business in cannabis and hemp drink sector.
Caliva said that the contract places it in a position to capitalize on nationwide spread of infused beverage.
The company is currently exploring several categories of the infused beverage market, which includes functional powders and shots, sparkling water, cold brew, teas as well as sports drinks.
The portfolio of Zola’s plant-derived beverages is presently available in over 7000 retail sites throughout the US. Caliva grabbed attention of people towards the brand’s established and strong distribution channel.
After the contract is finally completed, the CEO of Zola, Chris Cuvelier would be taking care of beverage initiatives taken at Caliva.
According to Cuvelier, hemp-based cannabidiol (CBD) is the extreme plant-derived ingredient and such beverages offer an exclusive way to remit the several health benefits of CBD.
Zola is excited to receive the expertise, technology and consumer insights of Caliva in order to develop a new portfolio of functional and delicious hemp-based CBD, he added.
Notably, the contract comes in after the passage of the United States farm bill last December, thus offering new ways for creativity in beverage and food sector while hemp was legalised federally across the country.
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